The Rise of Drones in Real Estate Photography
According to the National Association of REALTORS® (NAR), 73 percent of homeowners say that they are more likely to list with a real estate agent who uses video to market their home; however, only 9 percent of agents create listing videos.
Would you like to sell homes 68% faster?
Are you interested in making your property listings stand out above the crowd?
Wouldn't it be great if your customers sought you out specifically because you use current and engaging technology?
Good imagery really does matter in marketing real estate and drone imagery can take your business to the next level.
Let me explain further...
Good drone imagery can bring you additional benefits as an agent:
- Drones are new and trendy, and they can raise your personal branding to a new level.
- Drone imagery will help you sell the neighborhood and surrounding area as well as the lifestyle of the area.
- Hiring a drone pilot to capture your listings can set you apart from the average real estate agent.
Drone imagery is an added value that you can pass on to your customers:
- Images and video captured by drones can give your clients a more emotional connection to properties.
- Potential buyers can gain a unique perspective of a property from above that they normally wouldn't see in an MLS listing.
- Show buyers the surrounding neighborhood amenities such as nearby parks, lakes, golf courses and their children's path to school.
Tips on hiring a drone operator
Don't just hire anyone with a drone because they could be operating illegally.
- Only hire drone operators that are FAA Certified.
- Ask for proof of certification before the job commences and note that insurance is a plus. In some instances, they may have a temporary certificate (due to the long processing time at the FAA) and that's ok.
- Check your brokerage's insurance policy to see if it covers unmanned aircraft system (UAS) operation
- While filming is being conducted, be in a physical location that removes you from the drone's field of view. Under trees or inside a property are usually the best options to stay out of view.
Here are a few FAA rules to be aware of so that you can ensure the drone sessions for your properties are conducted safely
This information is copied directly from knowbeforeyoufly.org and will inform you on commercial use of drones so that when the time comes for you to hire a pilot, you know what rules they should adhere to.
What is a commercial use of UAS?
Any commercial use in connection with a business, including:
- Selling photos or videos taken from a UAS
- Using UAS to provide contract services, such as industrial equipment or factory inspection
- Using UAS to provide professional services, such as security or telecommunications
- Using UAS to monitor the progress of work your company is performing
What are some examples of commercial uses of UAS?
- Professional real estate or wedding photography
- Professional cinema photography for a film or television production
- Providing contract services for mapping or land surveys
If my drone operator meets all the FAA requirements to fly commercially, what are the operating rules?
- Must fly under 400 feet above ground level (AGL) or, if flying at an altitude higher than 400 feet AGL, stay within 400 feet of a structure
- Must keep the UAS in sight (i.e. visual line of sight), either by the remote pilot in command or a visual observer
- Must fly during daylight hours or civil twilight hours (30 minutes before official sunrise to 30 minutes after official sunset, local time) with appropriate anti-collision lighting
- Must fly at or below 100 mph
- Must yield right of way to manned aircraft
- Must not fly directly over people
- Must not fly from a moving vehicle unless you are in a sparsely populated area
I trust that this information has been helpful to you and has given you a better understanding of the use of drones in real estate photography.
Call me now at 970-488-9943 or email firstname.lastname@example.org for a FREE consultation and to talk about your drone photography needs along with how I can best serve you.
Talk to you soon!
About John LaGuardia
I am a professional photographer and FAA certified drone pilot with a passion for great architectural imagery.
I help architects, builders and real estate agents with their property adventures and provide them with digital media to grow their business.